I used to write about Amazon often. What's not to like - a prototypical fast growing entrepreneurial concern that created new markets and beat up the incumbents. Nowadays, I just can't seem figure the company out. I looked to Amazon as a big box category killer, but its' investments in new businesses and out of scope areas leaves me scratching my head a bit. What really is Amazon's strategy?
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Amazon's Strategy Problem
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I used to write about Amazon often. What's not to like - a prototypical fast growing entrepreneurial concern that created new markets and beat up the incumbents. Nowadays, I just can't seem figure the company out. I looked to Amazon as a big box category killer, but its' investments in new businesses and out of scope areas leaves me scratching my head a bit. What really is Amazon's strategy?